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What if

the concepts ‘having’ and ‘being’ are not the opposites

philosophers make them out to be? 


What if

the product one buys

is not

the extension of the image one has of oneself



the true emanation of one’s persona




What if we were to use products,

not as a means to set ourselves apart

and to separate ourselves from each other

but rather

as a way to connect and come together?

Doing so, we would rewardingly celebrate

the design,

the story,

the history and

the use of the product,

rather than

the aspiration,

the longing and

the disappointing and unquenchable seducing.


Would that not be something?


On this site, I have selected products that deserve praise

for having improved my life on a daily basis.

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